Why Blogging is an Essential Part of your Social Media Marketing Strategy

Why Blogging is an Essential Part of your Social Media Marketing Strategy

Why Blogging is an Essential Part of your Social Media Marketing Strategy


Blogging is an essential factor of a social media marketing strategy and in fact all of your online marketing must revolve around your blog.


Let’s go back a stage. Even with a B2B business, building a personal brand is a powerful strategy to help customers and prospects to Know, Like and Trust you so to develop your personal brand, it’s obvious to say that you have to show your personality! It’s quite possible that your main company website is relatively formal and really should be focussed on presenting the benefits your product or service offers to your customers.

It’s great to add an element of personality to this but your visitors to your site are really interested in one thing…

“What’s In It for Me!”

social media marketing strategies

Social media marketing for business

So make sure you satisfy that question! I do recommend you add some personality to your main website but really you need to focus on ensuring you are creating strong calls to action for visitors to opt in, register, buy or some kind of activity that will mean you can start to develop a relationship or make a sale.

The main opportunity for you to show your personality, skills and expertise is through your blog. This is where you can give opinions, offer advise, tips and ideas. You can share information you like such as videos and you can add comment to videos whether they are your own or you embed other youtube videos into your posts.

Creating Great Content

A blog is a “web log” which in many ways is like a diary or a journal. Your posts can be your thoughts and ideas on the day you write them. It is not essential to have a perfect structure such as having every post at 750 words with one picture. It is up to you! The rule is simple, you try stuff, you see what works, you refine and improved it on a continual basis.

Of course there are some rules that are flexible but at the same time, will help you maximise the potential of what you do. You have probably heard the phrase content is king. It’s still true both from an SEO perspective but more importantly, to build up a loyal follower base and increase your traffic, turning those people into potential customers.

So a content strategy is key, ensuring you stick to a consistent theme so that people know what you do and what you are about so when they are interested in your main area of expertise, they come back to you time after time.

I like to start with a pencil and paper… call me old fashioned!

I map out the areas I want to talk about and I brainstorm headlines and subject matter. This tends to lead to a lot of scribbles and crossing out but it also leads to loads of ideas. I then go to the Big Daddy which is Google! I start to search some of the headlines and subjects and I research.

I do this at least once a week… Blogging is a commitment believe me!

The thing is, if you post once a month, it’s going to be hard to build up a following as people may return a few times and if they don’t see any new content they’ll give up as there is a LOT of other people creating content that is going to ring their bell. You won’t be give many chances to really capture people’s attention!

Small business social media marketing strategy

Blogging as a small business marketing strategy

Writing for your blog is not rocket science. Don’t suddenly try and write in a way that is different to how it would be if you and I were in a room together now and I asked you to explain what it is you do! People suddenly start writing in what I call “corporate speak” and it is the antithesis of what I believe is the whole ethos of social media as well as modern marketing in general.

Make it conversational and write as if you are talking directly to your reader…

Apply the KISS principle… keep it simple stupid!

So get on it… or outsource it (occasional shameless plugging is also part of a strategy!) see here for our Social Media Management Service details

So why is My Blog an Essential Part of my Social Media Strategy?

Blogging is key to a social media strategy as it is the hub in which all of your social media marketing revolves.

Your blog is where you post all the content, articles, ideas and advice in regular updates and you then use all your other social media channels and email marketing to drive traffic back to your blog.

It really is as simple as that.

People try and over complicate it and of course there are many more complex strategies to get traffic but as part of a small business strategy, if you follow this principle you will start to get some success.

Lastly, social media is truly social so part of learning what to do, read other people’s blogs (well I know you are reading mine now) but also, it’s really important to get involved!

What do I mean by this?

Simple… share, comment and start conversations! So start now and leave a comment below and share this on your social media… every blogger appreciates this and believe me, when you start doing this, others do the same to you!

Thanks for reading!

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  1. SEO

    6 years ago

    Thank you, I have recently been searching for info approximately this topic for a while and yours is the greatest I’ve found out till now. But, what concerning the conclusion? Are you certain in regards to the supply?|What i do not understood is actually how you are no longer actually much more neatly-preferred than you may be right now. You’re so intelligent.
    SEO recently posted..Social Media Marketing A Best WayMy Profile

  2. stanley rao
    6 years ago

    This is a post that most of us have been looking from a longer period of time. Very informative and a subjective post that has given us with a clear understanding on the social media strategy
    stanley rao recently posted..The First Impression is the Last Impression everything about Sales.My Profile