Why Every Small Business Must have a Mobile Website

Why Every Small Business Must have a Mobile Website

Why Every Small Business Must have a Mobile Website

I think it’s fair to say everyone is aware that one of the most important aspects of a small business marketing strategy is having a lead generating website. But one vital part of that strategy is ensuring your website is mobile ready so people searching on mobile phones and portable devices such as ipads and tablets can find you.

Mobile Web use is exploding and will only keep growing.

In a March 2011 study conducted by ROI Research Inc., 49 percent of mobile search engine users made a purchase on their device within the past six months. What’s more, 83 percent of respondents said they search for local retailers on their mobile devices, while 63 percent use smartphones and tablets to search for product information before making purchases in a bricks-and-mortar store or from a catalogue.

Meanwhile, Google’s former CEO Eric Schmidt said earlier this year that 78 percent of smartphone owners shop online using their mobile handset, and that mobile web use is growing at supersonic speed. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt told attendees at the Interactive Advertising Bureau’s annual leadership meeting. “This is the future, and everyone will adapt.”

Here is my new animated video explaining why mobile websites are vital for small business online marketing

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  1. David George

    6 years ago

    Great blog post – Mobile marketing truly is the future! Making a mobile-friendly website is a huge way to garner incoming traffic from mobile devices. –

  2. Stefan
    6 years ago

    Hey David… thanks for your comment and yup, mobile is where it’s at!
    Check out my social media site where the video on this post originates at http://www.socialmediarepublic.co.uk and see what you think!
    Thanks again

  3. Michelle Hummel
    5 years ago

    Good topic! Rightly said every small business must have mobile friendly website. The rate of accessing information and online shopping is increasing drastically on mobile devices than laptops and desktops. So, i think that no business would like to keep this stone untouched.

  4. Stefan
    5 years ago

    Hi Michelle
    Thanks for your comment and I completely agree… mobile devices are growing significantly!

    Here’s an interesting article… see what you think!