Why You Should Be Blogging

why you should be blogging

I’m often asked about blogging and how important it is for businesses to create good quality blog content.

Of course, as an avid blogger, my personal view is your blog is an invaluable way to establish credibility, build relationships and grow your list of subscribers. Blogging is the perfect way to show people what you know, explain in a very personal way how you can help people, share your thoughts and opinions in a conversational manner to enable people to get to know you.

I believe it’s hard to argue with those points but to be honest, they are pretty much just opinion.

It’s my view that blogging is important!

why is it important to blog for my business?

Of course I know I’m not alone in that view but ultimately it’s an opinion that you may or may not agree with.

So if you’re not convinced blogging is for you, then perhaps you need some real facts and figures to convince you!

When it comes to facts and figures, I always look to experts who know they’re stuff, are proven, successful and innovate in the technology, methodology and messages they put out.

For me, one of those guys is Don Crowther.

He’s a clever guy and has some highly credible success in the online marketing and social media arena.

I’ve posted one of Don’s infographic in this post and I’ve also added some of Don’s opinions below on the facts and figures of blogging and the benefits of using a blog to promote your business.

Here goes… over to Don!

1. Blogging gives search engines more content to index and consequently, more opportunities for you to be found

Every time you write a blog post, you add another “asset” to your inventory of marketing content. The search engines add that page to their index, increasing the chance you have of having your site appear in the top search engine listings when someone searches.

Simply stated: the more quality blog posts you write, the more you’ll get found in the search engines and the more traffic you’ll get to your site.

Some people don’t understand this, mistakenly believing that most people come to your site’s home page. Without a blog, that’s probably right. But when you do have a quality blog, lots more people will find those blog individual pages in the search listings, click on them, read that post, and only then go to your home page if your content is good enough for them to want to know more.

Over the last 90 days, only 5.6% of people who came to one of my key sites from the search engines landed first on the homepage. Everyone else went first to another page. I’ve seen many sites where that number has been less than 1%!

In other words: if you aren’t blogging, you’re missing out on a huge percentage (probably north of 80-90% of the traffic you COULD be getting from the search engines by having more content on your site.

Hmmm – write a blog post every day, increase your traffic by 4-5 times? Sounds pretty obvious to me!

 Go HERE to find out more about setting up a Blog

2. The more blog posts you have, the more likely you are to have other people link to you, building your traffic through that link and your overall search engine rankings.

Good content generates links, as other people refer their readers at specific pages that provides powerful information on the topic of their content.

There are two kinds of links most sites tend to receive. The first goes to your home page, that link is generally generic “I recommend doncrowther.com for information on online marketing and social media.”

The other kind of link goes to a specific page – these links are much more valuable from a viewer point of view, because they take the viewer to a page that focuses directly on what they’re wanting to know.

Here are more hard data points to illustrate that fact:
When I look at the fresh (last 21 days) incoming links to my sites, the majority of those links go to pages other than the home page. In one case the percentage of links going to pages in my blog is 59.8%, 51% on a second, 63.7% on a third, and a whopping 85.2% on a third.

In other words, blogging gives you additional pages to which people are more likely to link. That drives direct traffic through the link, search engine positioning, search engine traffic and eventually sales!

Want to start your own blog? Go HERE

I could make the exact same argument about social media traffic too. People don’t usually link to your homepage, they link to a specific post on your site that gives the information they’re sharing.


3. Blog posts help increase conversion

As mentioned above, I could make a very successful argument that blog pages help build trust, credibility, desire, etc.

But let’s turn again to the hard data that anyone can access through their analytics account.

If you have properly set up your analytics account to measure goals and ecommerce conversion, you’ll be able to track what percentage of your optins and purchases involved blog pages.

Here’s the data from one of my sites:

  • Optins: Only 33.8% of my optins even saw a non-blog page before opting in.
  • Sales: Only 67.4% of my sales included a non-blog page (other than cart pages) in their purchase path.
In other words, if I didn’t have a blog, I’d probably miss out on at least 60% of my optins and 30% of my sales.

Can you see why I say that the HARD data shows that blogging is an essential element to building sales?

I hope I’ve convinced you that you need to do more blogging!

What are you going to do with this information?

May I suggest that taking action is only logical conclusion? (channeling Mr. Spock)


OK, big thanks to Don Crowther for that analysis. Here is some more info about blogging and why it is so important to blog regularly, not just so you refine your writing skills, but you help grow your business by connecting with people, generating leads.

Growing your readership, increasing optins onto your list is a sure fire way of selling more of your stuff!

If you like this post, please feel free to comment below and share on social media!

Go HERE to find out how and why you should set up your own blog today!


The Benefits Of Blogging – Hard Number Evidence - An Infographic from DonCrowther.com

Embedded from DonCrowther.com

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